Digital Marketing, also known as online marketing, started to become popular with the widespread adoption of the internet in the 1990s. It refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Other than that, digital marketing is always considered as an additional way for companies to extend their business and approach customers. It allows companies to reach customers locally and internationally.
Nowadays, many companies combine both traditional and digital marketing to ensure the marketing efficiency. Effective digital marketing allows companies to brand in front of an online audience and enhances visibility to increase engagement, click-throughs and conversions.
Digital Marketing: Key Points
Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.
Another opportunity for company to extend its business and improve marketing efficiency
Types of Digital Marketing:
- Search Engine Optimisation (SEO)
- Pay per Click Advertising (PPC)
- Social Media marketing
- Content Marketing
- Affiliate Marketing
- Email Marketing
Types of traditional Marketing:
- Radio Marketing
- Flyers Marketing
- Television Marketing
- Newspapers Marketing
- Brochures Marketing
- Magazines Marketing
The Benefits of Digital Marketing
- Cost Efficiency
- Quantifiable Results
- Easier personalization
Compared to traditional marketing, digital marketer can use tools to gather and analyse customer data. By doing so, it allows them to tailor the marketing strategy and personalise it to every customer. For example, place the advertising on Facebook and let the Algorithm to show it to the related customer.
- More connection with customer
Compared to traditional marketing, Digital marketers can communicate with the customer in real time. For example, they can directly post comments at the blog, social media (Facebook, Instagram) to interact with the customer.
- Digital Marketing Challenges
The technology is evolving extremely fast which would pose special challenges for marketers. For example, cutting-edge technologies like Artificial Intelligence, Augmented Reality, Robotics, Deep Learning and so on.
It might require the marketers to have a basic knowledge on programming, digital and others to ensure its competitive edge.
The Future of Digital Marketing
- Privacy and Data Protection
- Video Marketing Dominance
- Rise of Artificial Intelligence (AI) and Machine Learning
- Influencer Marketing Evolution
- Voice Search
- Augmented Reality
